Drop Dead x Sega Mega Drive

You’ve probably heard of Drop Dead Clothing – the underground, incredibly cool clothing line started by Bring Me The Horizon frontman Oli Sykes. We were invited to the press launch of the Drop Dead Sega Mega Drive Classics collection on Friday night and had the opportunity to check out some of the new threads which are available in Drop Dead stores now and online soon.

The collection features artwork from the popular Mega Drive titles: Ecco The Dolphin, Golden Axe and Streets Of Rage (As seen below). Another awesome feature is that the shirts come in matching video game style boxes.

We spoke to the Drop Dead team and were very impressed with how the Sega concept came about and how an idea ends up as a final product – From concept to the shelves, the Sega inspired collection took around 8 months.


Huge shout out to Drop Dead for the sneak peek at the new collection, the video games, pizza and beer.

For more information on Drop Dead Clothing hit up the official website.